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Brand Color Palette
OCEANIC DEPTHS
Support Color
COASTAL
MIST
Primary Color
VERDANT
FOREST
Secondary Color
TROPICAL
JUNGLE
Support Color
DUSKY
GLOW
Support Color
GOLDEN SUN
Accent Color
Connecting the brand image to hospitality, comfort and shelter, as well security and the feeling of home.
Referencing the warmth of Jamaican sun and its people, and the rest and rejeuvenation this brand provides.
Associating the brand with Jamaca's unique tropical landscape and the exotic flora and fauna waiting to be explored.
INITIAL PROJECT DESIGN (2 YEARS AGO)
PROJECT RE-DESIGN
FINAL PROJECT DESIGN (RECENT)
ORIGINAL TYPOGRAPHY
PACKAGING PATTERNS
BRAND MOCKUPS
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