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Brand Color Palette
DARK
MATTER
Primary Color
ECLIPSE
GLOW
Support Color
GALACTIC
AURORA
Accent Color
COSMIC
DAWN
Support Color
CELESTIAL
ASCENT
Secondary Color
The head of the overall arrow silhouette, representing travel and speed, as well as progress.
Referencing the warmth of Jamaican sun and its people, and the rest and rejeuvenation this brand provides.
Associating the brand with Jamaca's unique tropical landscape and the exotic flora and fauna waiting to be explored.
Connecting the brand image to hospitality, comfort and shelter, as well security and the feeling of home.
Referencing the warmth of Jamaican sun and its people, and the rest and rejeuvenation this brand provides.
INITIAL PROJECT DESIGNS
STATISTICS POSTER
POSTCARD DESIGN FRONT
POSTCARD DESIGN BACK
ORIGINAL TRAVEL POSTER
ORIGINAL TYPOGRAPHY
PACKAGING PATTERNS
BRAND MOCKUPS
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